How often do you experience consumer confusion from nutrition and health reports?
Have you ever noticed how conflicting these reports can be? One cites eggs are a healthy source of nutrition, while another claims eggs are unhealthy due to their high cholesterol content. Who are you to believe?
Have you ever noticed how often doctors disagree with one another concerning healthy eating? One states dairy is a healthy source of protein, while another claims dairy is unhealthy and increases the risk of developing cancer. How can two, so-called “health experts” differ in their opinions?
Even scientists disagree on their conclusions based upon results and data from the same scientific studies.
As consumers who are we to trust? How do we recognize trustworthy sources? How do we eliminate consumer confusion?