How often do you experience consumer confusion from nutrition and health reports?
Have you ever noticed how conflicting these reports can be? One cites eggs are a healthy source of nutrition, while another claims eggs are unhealthy due to their high cholesterol content. Who are you to believe?
Have you ever noticed how often doctors disagree with one another concerning healthy eating? One states dairy is a healthy source of protein, while another claims dairy is unhealthy and increases the risk of developing cancer. How can two, so-called “health experts” differ in their opinions?
Even scientists disagree on their conclusions based upon results and data from the same scientific studies.
As consumers who are we to trust? How do we recognize trustworthy sources? How do we eliminate consumer confusion?
Are you aware some studies are funded by organizations who desire to reap some benefit from the study? Did you know some companies pay for lobbyists to persuade government officials to act in a manner to benefit certain industries at the expense of other industries?
Reality Check About Consumer Confusion
There are some companies and organizations who desire to keep their customers confused and in the dark about truthful scientific information.
Studies can be designed to make a small 1% difference in results appear to be overwhelmingly monumental when compared to the competition. It always depends upon what is being measured.
If I as a food manufacturer, reported to you as a consumer – brand X has more fiber than brand Y; that might sound impressive. But what if you knew brand X was a granola bar and brand Y was a Milky Way candy bar? Would you still be impressed?
They Want Consumer Confusion
It is very important for us as consumers to remember at all times – We are the little guy. We are over-powered, out-maneuvered, and under-funded. The big guys are always trying to sell us some “thing.” Sometimes this “thing” is not even something we really need.
How many brands, sizes and features are there to plastic trash liners? Have you ever noticed? Some are plain, completely squared at the top and have no extra features. Others have little tails so the top can be tied shut when full. Others have drawstrings, or twist ties. Some are clear with no color. Others are white, grey, black, pink, and even blue. Some are extra tough, some flex, and some are scented. Can you believe that? Some have Clorox scent, others Febreze, some citrus, and even lavender.
The purpose of a trash can liner is to hold trash. It has become a marketing ploy to differentiate one brand from another by adding all these features. We have been persuaded through marketing and advertisements, that we “need” these trash can liners.
Actually, we don’t. We could re-use empty plastic or paper grocery bags. We could just put the trash directly into the can and hose out the inside after we empty it; if we wanted to.
My point is, do you recognize that you have been influenced and persuaded to buy; when other options DO exist?
How to Eliminate Consumer Confusion
It is my hope as we continue writing thought provoking articles, you will begin to recognize more and more, the influences you encounter everyday of your life; especially when you shop for food.
We are being targeted. Our senses attacked. I want you to become alert and aware. It is my hope you will desire one day soon, to focus on optimizing your brain health and mental/cognitive function.
In case you didn’t already know this, some foods and some environments “dumb” down our brains. If we don’t think and reason clearly, we are more likely to be sucked into the advertising worm hole. I prefer to “boost” up my brain, with healthy foods and stimulating environment.
Look for our next article, to learn more. Or if you can’t wait Join MHAWA and become a member to start learning now.